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Password reuse - using the same password for multiple accounts - is a prevalent phenomenon that can make even the most secure systems vulnerable. When passwords are reused across multiple systems, hackers may compromise accounts by stealing passwords from low-security sites to access sites with...
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Electronic customer relationship management (eCRM) has become the latest paradigm in the world of customer relationship management. Recent business surveys suggest that up to 50 per cent of such implementations do not yield measurable returns on investment. A secondary analysis of 13 case...
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Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (eCRM) has forced marketing managers to reevaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific...
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