Purpose – The purpose of this paper is to review and structure the literature on the integration between marketing and supply chain management (SCM) and to contribute to the body of knowledge by developing a framework for integrating marketing and supply chain strategies....

Purpose – Whilst there are a plethora of theoretical ideas regarding a segmented approach to supply chain strategy, there is paucity of empirical data. This paper aims to present the results of a field‐based case study in a fast moving consumer goods company (FMCGCo) that sought to identify...

This paper examines the sources of supply chain risk and suggests ways in which higher levels of resilience can be achieved. Recent years have seen a significant increase in the risk of supply chain disruption and the need for resilience across the supply/demand network has become imperative....