Both the presence/absence of food additives and provision of accurate information pertaining to the same are considered to be important factors affecting individuals' purchase decisions. In this paper, we apply the choice experiment approach under both real (the laboratory experiment) and...

This paper explores national identity in trust and reciprocity at the intra- and international levels by adopting a modified trust game played among groups from Austria and Japan, wherein subjects play the roles of trustor and trustee consecutively without any information feedback. Although the...

This paper proposes an integrated analytical framework consisting of the following three steps: (1) investigation of consumers’ preferences, (2) prediction of technology diffusion by taking into account consumers’ preferences, and (3) estimation of CO2 emission reduction caused by the...