Cross‐cultural variations in the international ethical environment has the potential to hamper the international activities of the unwary international retailer. This study investigated differences in preferences for policies addressing potentially ethically troublesome retail sales situations...

Suggests that the role of marketing, particularly in the fast‐moving consumer goods sector, is changing with the business environment. Points out that the need to maximize shareholder value is currently often a more important organizational objective than simply increasing market share. Also...

pt. 1. The environmental context -- pt. 2. Environmental themes -- pt. 3. Managing environmental performance -- pt. 4. Measuring and communicating environmental performance -- pt. 5. Evaluation tools -- pt. 6. The challenges ahead for the environmental profession.