Purpose – The purpose of this paper is to investigate how trust in the sender of financial information and a narrative vs fact-related format of the information influence intentions to save in a mutual fund. Design/methodology/approach – In Experiment 1, 186 undergraduates participate and in...

Purpose – The purpose of this paper is to investigate whether a narrative compared to a traditional fact-related format of financial information elicits more involved processing of such information by consumers and therefore more informed choices of retirement savings....

We conjecture that lay people extrapolate past inflation, evaluate product prices relative to recalled reference prices, and perceive income increases as opportunities to increase consumption. From these conjectures we derive the hypothesis that past inflation makes products or expenditures...

The efficiency of deregulated markets is jeopardized by consumers failing to switch supplier to the extent that would be beneficial to them. In order to disentangle the determinants of failures to switch, the present study investigates consumers' motives for negative attitudes towards switching...