Purpose – This paper aims to interview a senior scholar to get their perspectives on the field, it’s history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – The interview reflects the changes in business schools over the...

Purpose – This paper aims to present an interview of a senior scholar to get their perspectives on the field, its history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – It is one person’s person views, albeit, a person with very...

Purpose An interview of a senior scholar to get their perspectives on the field, it’s history and future. Design/methodology/approach A semi-structured in-depth interview was conducted. Findings It is one person’s person views, albeit, a person with very considerable success in the field of...

Purpose – The purpose of this paper is to interview a senior scholar to get his/her perspectives on the field, it’s history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Research limitations/implications – It is one person’s personal...

Purpose – This paper aims to present an interview of a senior scholar to get his perspectives on the field, its history and the future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – It is one person’s personal views, albeit a person with...

Purpose – The aim of this paper was to interview a senior scholar in the field of management. Design/methodology/approach – A structured interview method was used. Findings – Jane discussed her life and times, a fascinating recounting of history. Originality/value – The paper provides a...

This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward...