Einzelne Kunden stellen im B-to-B-Bereich eine bedeutende Wissensquelle für Unternehmen dar. Um Erkenntnisse vom einzelnen Kunden gewinnen, aufbereiten und weitergeben zu können, müssen die Mitarbeiter eines Unternehmens geeignete Fähigkeiten und Möglichkeiten besitzen. Ilka Griese...

Purpose – The paper aims to present a comprehensive framework for understanding consumer trust in a corporate brand, incorporating both the antecedents and consequences of trust. The paper also seeks to account explicitly for the differences in antecedents and consequences of trust found among...

Purpose – Limit conjoint analysis (LCA) and Vickrey auctions (VA) are methods for measuring willingness‐to‐pay (WTP) currently under discussion. However, there are hardly any studies comparing the approaches in terms of their applicability and validity. This paper aims to analyze the...

Purpose This paper aims to provide an empirical investigation into extension category effects on service brand extensions, both to other services (service–service extensions) and to products (service–product extensions), and the extension category’s influence on brand/consumer-level...

Purpose: This study aims to investigate whether and how strongly cultural (mis)matches influence immigrant customers’ satisfaction, as well as if this relationship is mediated by cultural or service employee performance attributions. In addition, the authors test whether attributions differ...

Purpose – The purpose of this paper is to scrutinize platforms for members to exchange information by information-based online communities (IBOCs, like LinkedIn or Facebook). Because member participation is vital for IBOCs, this research aims to identify and validate factors that drive member...

Purpose – Business‐to‐business (B2B) manufacturing firms increasingly integrate services into their product portfolios under the same brand umbrella. This article aims to develop a conceptual model of the drivers of success for such B2B product‐to‐service brand extensions....

Driven by the upsurge in global (out-)sourcing and the changing expectations of organizations' stakeholders, companies are increasingly being held responsible for the actions of their suppliers. Subsequently, Purchasing and Supply Management (PSM) has emerged as an important factor in...