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Investigating the effectiveness of simplified labels for safe use communication : The case of household detergents

Geuens, Maggie; Byrne, Dominic; Boeije, Geert; Peeters, … - In: International Journal of Consumer Studies 45 (2021) 6, pp. 1410-1424

Persistent link: https://www.econbiz.de/10012537469

Reactions to different types of ads in Belgium and Poland

De Pelsmacker, Patrick; Geuens, M. - In: International Marketing Review 15 (1998) 4, pp. 277-290

The communication effect of four types of alcohol advertisement, i.e. humorous, warm, erotic and non‐emotional, are studied in Belgian and Polish samples of young consumers. Ad recognition, brand attribution, ad evoked feelings, cognitive and affective reactions, attitude towards the ad, the...

Persistent link: https://www.econbiz.de/10014827785

How online grocery shopping drives private label food purchases

Verstraeten, Julie; Heeremans, Eva; Geuens, Maggie; … - In: Journal of business research : JBR 167 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014383069

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Volles, Barbara Kobuszewki; Park, Jaewoo; Van … - In: Journal of business research : JBR 183 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015135908

Scale format effects on response option interpretation and use

Cabooter, Elke; Weijters, Bert; Geuens, Maggie; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2574-2584

Persistent link: https://www.econbiz.de/10011491412

Planning and conducting experimental advertising research and questionnaire design

Geuens, Maggie; Pelsmacker, Patrick de - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 83-100

Persistent link: https://www.econbiz.de/10011686471

The calibrated sigma method : an efficient remedy for between-group differences in response category use on Likert scales

Weijters, Bert; Baumgartner, Hans; Geuens, Maggie - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 944-960

Persistent link: https://www.econbiz.de/10011634109

Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases

Huyghe, Elke; Verstraeten, Julie; Geuens, Maggie; Van … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 61-74

Persistent link: https://www.econbiz.de/10011650423

Whom do customers blame for a service failure? : effects of thought speed on causal locus attribution

Pacheco, Natália Araújo; Geuens, Maggie; Santos, … - In: Journal of retailing and consumer services 40 (2018), pp. 60-65

Persistent link: https://www.econbiz.de/10011801745

If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value

Vandenbroele, Jolien; Van Kerckhove, Anneleen; Geuens, … - In: Journal of business research : JBR 120 (2020), pp. 586-598

Persistent link: https://www.econbiz.de/10012417168