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Cross-cultural consumer behavior: use of local language for market communication : a study in region Friuli Venetia Giulia (Italy)
Rosa, Franco
;
Sillani, Sandro
;
Vasciaveo, Michela
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 621-648
Persistent link: https://www.econbiz.de/10011799737
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