Using a simple market model and Frisch's duality relation, this report develops propositions about the relationship between advertising and the market demand elasticity that may prove useful in empirical research. In particular, we find that a parallel shift in a linear demand function always...

County level data for the period 1999-2007 are used to assess the effects of NCLB on student performance in Alabama’s rural schools. Results suggest revisions to the state’s accountability system associated with the Act had a positive effect on 8th grade test scores for language, and for...

This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about five times...

Posting tax-inclusive price tags on grocery products can reduce demand through an information effect that corrects consumers who misperceive the actual tax status. We disentangle the information effect from the salience effect developed by Chetty, Looney and Kroft (2009, CLK for short). By...

We examine how benefits of mandated generic advertising vary with firm size in an asymmetric Cournot oligopoly market. Generic advertising, funded through a mandatory assessment, changes demand but also increases firms' costs. The effect on a firm's profits depends upon the nature of the change...

We quantify the impacts of journal governance (for-profit status, society affiliation, and publisher), quality (impact factor and citations), and costs on the institutional subscription prices of the core economics journals. Empirical results show that quality has a much smaller influence.