Is there a link between designated driver usage and alcohol consumption? We hypothesize that the use of a designated driver lowers the cost of drinking which, in turn, increases alcohol consumption. We examine the effect on drinking intensity (which incorporates low levels of alcohol use) and...

Investigates empirically the importance of buyer characteristics as well as product and service classifications on the informational content of advertising supply by sellers utilizing Yellow Pages advertisements from six US cities. The analysis and tests extend the categories used in previous...

Investigates empirically the importance of buyer characteristics as well as product and service classifications on the informational content of advertising supply by sellers utilizing Yellow Pages advertisements from six US cities. The analysis and tests extend the categories used in previous...