To investigate the competitive dynamics of dominant-fringe firm competition, this paper considers a new analytical theory of production and competition, which incorporates the relationships amongst fixed costs, variable costs, market uncertainty and product value. In particular, we examine the...

Purpose: The objective of this article is to investigate the moderating role of national cultures in the relationship between brand value and firm value. Design/methodology/approach: This article examines the topic in the context of different national cultural attributes, including...

Purpose – The main purpose of this paper is to examine consumer perceptions of “scratch and save” (SAS) promotions, which are popular store‐level promotional tools. This paper particularly focuses on investigating the moderating effects of consumers' price consciousness and savings...

Purpose – The paper seeks to examine cross‐cultural differences in how consumers evaluate “scratch and save” (SAS) promotions (which are characterized by uncertainty of savings outcomes) between Canada and Korea, where the promotion tool is widely used but the countries have different...

Purpose – The purpose of this paper is to examine how consumers respond differently to “scratch and save (SAS)” promotions versus “tensile price claims (TPC).” SAS promotions provide a possible discount (determined probabilistically) but conceal the exact amount until purchase. Tensile...

This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well...