This chapter focuses on the largely unexplored within- and cross-category spillovers between category kings and commoners within the field of the sharing economy. Going beyond the reputational spill-overs that are the main focus of extant literature, the authors also consider spill-overs in...

In this paper, we investigate how digital technology disruptors and the incumbents who stand to be disrupted by them frame their arguments to transform or sustain existing institutional frameworks to enable or deter the market entry of these technologies. Using a longitudinal, comparative case...