Purpose – This paper aims to argue that the limited success in addressing rising rates of obesity is underscored by health promotion practices and policies’ failure to consider the instrumental and symbolic functioning of food as part of identity formation, relationship construction and...

Purpose – The purpose of this paper is to build an understanding of what we term “consumer discipline” by unpacking the practices and strategies by which people manage and exert control over what they consume. This is facilitated by looking at the context of food, an everyday necessity...

Purpose: Health apps offer a potential approach to support healthier food behaviours but a lack of sufficient engagement may limit effectiveness. This study aims to use a user engagement theoretical lens to examine the factors that influence app engagement over time and may prompt...

The purpose of this paper is to provide some insight into the level and type of media coverage that food risks received and consider the translation of press releases into media articles. Past scientific messages dealing with two food risks (<italic>Salmonella</italic> and Genetically Modified (GM) potatoes)...

Purpose – The aim of this paper is to examine the nature of newspaper advertisements published in the Irish newspaper The Freeman's Journal . This is approached by examining the construction of a selection of printed advertisements, including the strategies used in each, which appeared in The...

In this paper we consider the findings of a number of interlinked pieces of research, both qualitative and quantitative, that have investigated aspects of food risk communication on the island of Ireland. These findings are set in the context of international risk communication research. The...

Purpose – For supermarkets in the UK and the Republic of Ireland, the strategic importance of own label or retail brands is crucial, with sales of fresh beef almost exclusively sold under the retail brand. Given safety and quality issues, this study seeks to understand pre‐pack consumers'...