Purpose The purpose of this paper is to propose a channel incentive program conceptual framework. In order to do so, a consolidated theoretical effort was completed together with observations from two countries – Brazil and the USA – to build evidence toward the proposed framework....

1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and...

How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network...

The Second Edition of <em>The Future of Food Business: The Facts, The Impacts and The Acts</em> is an updated collection of thoughtful articles previously published in leading newspapers around the world based on the author's practical life as international project leader, consultant, businessman,...

Purpose – The purpose of this paper is to discuss the need of sustainability in its three major pillars for the future: profit, planet and people. Actions for companies and governments are listed, and a more in-depth discussion is performed towards one of the most viable clean and renewable...

Purpose – The purpose of this paper is to discuss the economic crisis of 2008/2009 and the major impacts on developing nations and food-producing countries. Within this macro-environment of food chains, there is concern that food inflation might come back sooner than expected. The role of...