Considers the importance of Eastern European markets to Europe’s large food retailers. Describes and evaluates the international retail activity which has already taken place in Eastern Europe and the impact this is having on retail structures in Eastern Europe. Presents the results of a...

Purpose – Employing the qualitative method, this paper sets out to investigate the role and function of flagship stores as a market entry mechanism employed by luxury fashion retailers. Design/methodology/approach – The paper employs an interpretive research position, utilising qualitative...

Purpose – The purpose is to investigate how a retailer identifies critical network actors and gains their support when entering an emerging market. and to examine the role of a firm's relationships with different types of actors on the new market. Design/methodology/approach – The study is...