Bhuian, Shahid N.; Kim, David - In: International Journal of Commerce and Management 9 (1999) 3/4, pp. 116-137
This study examines consumer attitude toward thirteen different marketing mix elements related to the products of the USA, Japan, Germany, Italy, the UK, and France in Qatar, an oil rich emerging international market. These six countries are the top six exporters to Qatar. A cross section of 98...