I show that an advertising ban is more likely to increase — rather than decrease — total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing firms to command higher prices). In this...

I show that an advertising ban is more likely to increase — rather than decrease — total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing firms to command higher prices). In this...