Munir, Kamal; Ansari, Shahzad; Gregg, Tricia - In: The globalization of strategy research, (pp. 247-276). 2010
Recent studies in strategy have highlighted both the successes and failures of applying conventional perspectives in strategic management to developing markets. Within this debate, Bottom of the Pyramid (BoP) strategies, aimed at exploiting high-volume, low-margins strata at the bottom of these...