Conjoint analysis is a class of techniques for analyzing consumers’ preferences and trade‐offs regarding their selection of products and services. Typically, conjoint analysis has been applied to established markets such as frequently purchased packaged goods, consumer durables,...

During the early 1980s, a serious problem arose with the buckram used to bind our journals and books. The problem was brought to light by our readers, who complained that they were unable to read the lettering on recently bound journals, in particular in the relatively dim lighting of the...