Purpose – This paper aims to test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to improve decisions in other complex situations, such as those faced in engineering and medicine....

Purpose – This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research....

When forecasting decisions in conflict situations, experts are often advised to figuratively stand in the other person’s shoes. We refer to this as “role thinking”, because, in practice, the advice is to think about how other protagonists will view the situation in order to predict their...

The authors report the results of several forecasting experiments they conducted with university students and experts, producing some amazing results. Copyright International Institute of Forecasters, 2005

Policymakers need to know whether prediction is possible and, if so, whether any proposed forecasting method will provide forecasts that are substantially more accurate than those from the relevant benchmark method. An inspection of global temperature data suggests that temperature is subject to...

When forecasting decisions in conflict situations, experts are often advised to figuratively stand in the other person's shoes. We refer to this as "role thinking", because, in practice, the advice is to think about how other protagonists will view the situation in order to predict their...

This article reviews experimental evidence on the effects of policies intended to promote behavior by firms that is more socially responsible and less socially irresponsible. Corporate social responsibility (CSR) can provide firms with opportunities for profit, but changes are likely to increase...