Showing 1 - 10 of 31
Persistent link: https://www.econbiz.de/10005474134
Purpose – This paper identifies key forces influencing the degree of managerial public relations (MPR), i.e. the practice of public relations (PR) as a strategic tool. Design/methodology/approach – Using survey data of nearly 300 PR consultants from English firms, the authors propose a...
Persistent link: https://www.econbiz.de/10014722229
Persistent link: https://www.econbiz.de/10011450963
Persistent link: https://www.econbiz.de/10011428751
Persistent link: https://www.econbiz.de/10011711011
Persistent link: https://www.econbiz.de/10012026174
Persistent link: https://www.econbiz.de/10012495477
Persistent link: https://www.econbiz.de/10013365925
Persistent link: https://www.econbiz.de/10014531692
Persistent link: https://www.econbiz.de/10015063218