Purpose: Contrary to the widely held belief in the linear positive effects of business relationships (BRELs) on performance outcomes, the authors posit that the quality of a manager's BRELs with a foreign business partner has an inverted curvilinear effect on managing challenges arising out of...

Purpose: The purpose of this paper is threefold: first, to develop the concept of customer stewardship fatigue (CSF) in service marketing literature; second, to reveal three processes through which CSF arises; and third, to identify contextual resources that can accentuate or diminish the...

Purpose: The higher education system has been entrusted globally to provide quality education, especially to the youth, and equip them with required skills and capabilities. The visionaries and policymakers of the countries around the world have been working relentlessly to improve the standard...

The Indo-Gangetic Plains (IGP), straddling the northeastern parts of India near the foothills of the Himalayas, are one of the most densely populated and polluted regions on the globe, with consequent large anthropogenic emissions. In particular, the use of traditional biofuels in the rural...

This paper reviews the effects of corrosion on the engine parts that come in contact with a newly developed biodiesel fuel and its petrodiesel blend. Copper, aluminum, copper alloys (bronze), and elastomers caused significant levels of corrosiveness in biodiesel and biodiesel blend as opposed to...