Der vorliegende Beitrag untersucht die Konstrukte Einstellung und Vertrauen im Kontext eines Lebensmittelzwischenfalls (Dioxin), um diejenigen Einstellungs- und Vertrauenskomponenten zu identifizieren, die die Kaufentscheidung signifikant beeinflussen. Eine erweiterte Version des Modells von...

Although people normally prefer a more certain option over a riskier option of equal expected value, sometimes they are tempted to choose the riskier, but more rewarding one. Such temptation is even stronger when people decide for the distant future as compared with the near future. In...

Two experiments showed that participants use the achievements of others as reference points with which to compare their wealth. In turn, being better or worse than referent others exerted influence on participants’ tendency to interpret ambiguous scenarios in a self favorable way. Experiment 1...