I am grateful to Professors Pedro Belli and Harsharanjeet Singh Jagpal for their comments, which provide a welcome opportunity to clarify some points in my paper.11“Multinational Corporate Pricing Strategy in the Developing Countries.” Journal of International Business Studies, Fall 1975....

Relative to market size, would one expect advertising expenditures to be higher or lower in the developing countries as compared with the more developed countries? This paper discusses some features of the marketing environment in the developing countries in order to clarify some of the...

This paper suggests a new look at corporate pricing policies in developing countries. Because of conditions discussed in the paper, the price elasticity of demand curves in individual markets may be much greater than companies assume. A shift to a low price/high volume may both increase profits...