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Digitalisierung in Non-Profit-Organisationen : Strategie, Kultur und Kompetenzen im digitalen Wandel

Dufft, Nicole; Kreutter, Peter - In: Zukunftsorientiertes Stiftungsmanagement : …, (pp. 105-115). 2018

Persistent link: https://www.econbiz.de/10011978023

Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication

Strycharz, Joanna; van Noort, Guda; Helberger, Natali; … - In: European Journal of Marketing 53 (2019) 4, pp. 635-660

Purpose The purpose of this paper is to provide insights into personalisation from a practitioner’s perspective to bridge the practitioner-academia gap and steer the research agenda. A wide scope of research has investigated personalisation from a consumer perspective. The current study aims...

Persistent link: https://www.econbiz.de/10012067983

Looking Ahead—Future Issues when Reflecting on the Place of the iConsumer in Consumer Law and Copyright Law

Hoboken, Joris; Helberger, Natali - In: Journal of Consumer Policy 31 (2008) 4, pp. 489-496

Persistent link: https://www.econbiz.de/10005684874

Making Place for the iConsumer in Consumer Law

Helberger, Natali - In: Journal of Consumer Policy 31 (2008) 4, pp. 385-391

Persistent link: https://www.econbiz.de/10005810954

Smart TV and the online media sector : user privacy in view of changing market realities

Irion, Kristina; Helberger, Natali - In: Telecommunications policy : the international journal … 41 (2017) 3, pp. 170-184

Persistent link: https://www.econbiz.de/10011846650

Macro and exogenous factors in computational advertising : key issues and new research directions

Helberger, Natali; Huh, Jisu; Milne, George; Strycharz, … - In: Journal of advertising 49 (2020) 4, pp. 377-393

Persistent link: https://www.econbiz.de/10012313113

Health as a means towards profitable ends : mHealth apps, user autonomy, and unfair commercial practices

Sax, Marijn; Helberger, Natali; Bol, Nadine - In: Journal of consumer policy : consumer issues in law, … 41 (2018) 2, pp. 103-134

Persistent link: https://www.econbiz.de/10012031361

Choice architectures in the digital economy : towards a new understanding of digital vulnerability

Helberger, Natali; Sax, M.; Strycharz, J.; Micklitz, … - In: Journal of consumer policy : consumer issues in law, … 45 (2022) 2, pp. 175-200

Persistent link: https://www.econbiz.de/10013271717