Similar Search Results

Empirical studies of trade marks : the existing economic literature

Schautschick, Philipp; Greenhalgh, Christine - In: Economics of innovation and new technology 25 (2016) 3/4, pp. 358-390

Persistent link: https://www.econbiz.de/10011449808

The registration of an iconic movie theme as a trade mark : only "diamonds are forever"

Antoniou, Alexandros K. - In: International journal of intellectual property … 14 (2024) 3, pp. 300-308

Persistent link: https://www.econbiz.de/10015065264

Are two better than one? : modelling the complementarity between patents and trademarks across industries

Llerena, Patrick; Millot, Valentine - In: Industry and innovation 27 (2020) 1/2, pp. 52-79

Persistent link: https://www.econbiz.de/10012286262

Product differentiation and entry barriers: Mediterranean export firms in the American markets for olive oil prior to World War II

Munoz, Ramon Ramon - In: Business History 52 (2010) 3, pp. 390-416

This article analyses the entry process of Mediterranean export firms in the American markets for packaged olive oil between the 1880s and the 1930s. It explores whether those entry barriers traditionally identified by the literature emerged and to what extent they influenced such an entry...

Persistent link: https://www.econbiz.de/10008681127

Recognizing the rights of consumers as brand co‐owners

Petty, Ross D. - In: Journal of Product & Brand Management 17 (2008) 6, pp. 414-415

consumer enjoyment of brands. …

Persistent link: https://www.econbiz.de/10014896050

The trademark protection of country brands: insights from New Zealand

Florek, Magdalena; Insch, Andrea - In: Journal of Place Management and Development 1 (2008) 3, pp. 292-306

country brands. Design/methodology/approach – Insights into the challenges and possibilities of country brand trademark …, the relations and differences between brands and trademarks are discussed in the context of the country trademark. Then … extends the concept of trademarks, once the domain of products and service brands, to the emerging field of place brand …

Persistent link: https://www.econbiz.de/10014899144

The implications of intellectual property law for the auditing and protection of national and international brands: Part II. Brands in the grey market

Elsmore, Matthew James - In: Managerial Auditing Journal 15 (2000) 4, pp. 169-181

Provides a practical snapshot of the legal situation governing the protection and exploitation of brand power within the European “grey market”. Predominantly, this occurs through the use and enforcement of intellectual property rights, namely the trade mark. However, legal events over the...

Persistent link: https://www.econbiz.de/10014928629

Coca‐Cola brand protection before World War II – it's the real thing!

Petty, Ross D. - In: Journal of Historical Research in Marketing 4 (2012) 2, pp. 224-244

modern brands. This work also presents and summarizes important historical data. Originality/value – This study examines Coca …

Persistent link: https://www.econbiz.de/10014873276

Determinants of Korean Trade Flows and their Geographical Destination

Giorgianni, Lorenzo; Milesi-Ferretti, Gian Maria - C.E.P.R. Discussion Papers - 1997

This paper investigates the behaviour of Korean trade flows during the last three decades, and presents estimates of aggregate export and import equations. In particular, it considers different choices for scale and price variables, and assesses the relative merits of these alternative...

Persistent link: https://www.econbiz.de/10005497842

Lost in Transit: Product Replacement Bias and Pricing to Market

Nakamura, Emi; Steinsson, Jón - In: American Economic Review 102 (2012) 7, pp. 3277-3316

In the microdata underlying US trade price indexes, 40 percent of products are replaced before a single price change is observed and 70 percent are replaced after two price changes or fewer. A price index that focuses on price changes for identical items may, therefore, miss an important...

Persistent link: https://www.econbiz.de/10011129971