Depicts a path to follow when studying longitudinal change processes in distribution systems. The objective is met by linking a etwork approach to marketing systems with the area of organization theory focusing on the dynamic ideas behind loosely coupled systems. Research implications point out...

Purpose: Contemporary public service innovations to an important degree are initiated and enabled by digitalization. Digitalization stimulates entry of new firms (start-ups) based on innovative implementation of digital technology for public services. The interwoven digitalization and...

Purpose – The paper seeks to introduce to a new perspective on the roles of customers and companies in creating value by outlining a customer‐based approach to service. The customer's logic is examined in‐depth as being the foundation of a customer‐dominant (CD) marketing and business...

Purpose – The purpose of this paper is to develop a new conceptual framework that reflects network dynamics in Internet of Things (IoT)-enabled service innovation processes. Design/methodology/approach – Based on literature on service innovations, business networks and IoT, dynamic concepts...

This article provides a comprehensive overview of the economic context of the Third Generation Mobile Communication Licensing process carried out in Sweden. The discussion of the mobile licensing process has been very much centred on auctions. However, beauty contests to award UMTS-licences were...

In the final chapter of the book the authors discuss potential continued developments of some of the topics addressed in the previous texts of the book. The final overview of the book starts with a set of some more practical, empirical issues that deserve attention. The choice of practical...