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The main objective of this report is to describe a decision-support system for dynamic retail pricing and promotion planning. Our weekly demand model incorporates price, reference price effects, seasonality, article availability information, features, and discounts. Building on previous...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008789740
Purpose – The purpose of this paper is to investigate how and how much open innovation is used across Europe. The goal of this study is therefore to provide comprehensive empirical evidence for the adoption of inbound and outbound open innovation activities in Europe....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014721247
The lending of money is traditionally handled by banking institutions. The internet has enabled new forms of credit businesses, challenging the classical bank loan. Peer-to-peer lending markets bring together noninstitutional borrowers and lenders. In a typical lending market, borrowers have to...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011209115
The economic justification of investments in information technology (IT) is a basic issue for IT management in private and in public‐sector organisations. Usually, the expenses made for any investment are compared to the cost saved. While the costs for implementing a new system are uncertain,...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014859561
Purpose At the core of the success of any firm is its ability to satisfy customer preferences. It has also been part of managerial wisdom that it is good management practice to treat a market as that comprising several market segments and to serve each segment with a different marketing mix. It...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014881840
This paper proposes a new model for studying the new product development process in an artificial environment. We show how connectionist models can be used to simulate the adaptive nature of agents' learning exhibiting similar behavior as practically experienced learning curves. We study the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009214106
Corporate prediction markets forecast business issues like market shares, sales volumes or the success rates of new product developments. The improvement of its accuracy is a major topic in prediction market research. Mostly, such markets are using a continuous double auction market mechanism....
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008800400
Tele.ring is a mobile phone organization selling contracts and cell phones in the Austrian market. The market situation in 2005 was highly competitive and dynamic, resulting in relatively short tariff life cycles. Excessively long lead times made tele.ring's management feel dissatisfied with...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008787562
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011748789
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012591573