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A long‐standing and important concept in marketing is the existence of flows in the channel of distribution. Various channel strategies related to flow separation, postponement, and acceleration have been described separately in different parts of the marketing literature. This article...
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One of the less observed results of transportation deregulation has been the explosive growth of transportation intermediaries or third‐party specialists such as brokers, shippers' agents and integrated leasing companies for use by industrial purchasers and marketing management. Such...
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Investigates performance relationships for interfunctional process integration and specific logistics interface capabilities. The results indicate that competitive advantage is more likely to emanate from interfunctional process integration rather than individual function (sub) optimization....
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Investigates performance relationships for interfunctional process integration and specific logistics interface capabilities. The results indicate that competitive advantage is more likely to emanate from interfunctional process integration than individual function (sub) optimization. Also...
Persistent link: https://www.econbiz.de/10014794139
Managers usually dread the prospect of dealing with products in the mature stage of their life cycle. At this stage, products become generic in nature leading to little gain from promotion and the extensive use of discounts and other price‐sensitive competitive ploys because of intensive...
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Purpose – The purpose of this paper is to provide a comprehensive review of the core literature pertaining to frontline logistics personnel and their managers that has been published in the leading logistics journals. An annotated, yet integrated, review presentation will aid researchers in...
Persistent link: https://www.econbiz.de/10014780690