The literature on the strategic alliance structuring process does not provide an adequate view of the role of decision-makers in that process, especially about how alliance partners form their structural preferences. Given the critical role of structure in alliance management, the...

This study describes Russian managers' perceptions of prospective Russian-US joint ventures. It provides insights into the benefits, expected problems, preferred structures and strategy, equity and managerial control, and intended managerial styles of future Russian-US joint ventures, as...

The determinants of strategic alliance performance have not been explored adequately in the literature. Empirical studies abound with numerous kinds of performance measures but, thus far, there is no coherent theoretical basis for the determinants of alliance performance. In this article we...

Purpose – The purpose of this paper is to propose a framework for understanding how alliance partners interpret alliance functioning and how these interpretations shape their subsequent behaviors. Also, to discuss how interpretive schemes in cross‐national strategic alliances impact upon the...

The traditional role of middle managers has been evolving into one which is increasingly concerned with participation in the strategic management process. The reasons for this evolutionary change are discussed, along with problems facing middle managers today. Suggestions are offered for...

The U.S. airline industry provides an example of a mature industry in which firms can exercise specific kinds of strategic marketing options. This paper examines the relationships between specific options and particular competitor groups. A matrix of strategic marketing options and competitor...

Purpose – To review the alliance partner selection criteria research in order to shed light on how entrepreneurial firms should choose established firms as alliance partners. Design/methodology/approach – Critical differences between entrepreneurial and established firms are presented to...

The temporalities of opportunism – a term that generally means “self‐interest seeking with guile” – have not been adequately examined in the literature. This article suggests that opportunism is a variegated phenomenon that can be better appreciated by exploring the role of its...

Purpose – To provide decision makers in strategic alliances a risk‐time framework to: categorize types of potential deceitful behaviors by partners; and adopt appropriate deterrence mechanisms to curb and control such behavior. Design/methodology/approach – The article identifies four...

Purpose – The paper seeks to propose a framework for examining the dynamics of learning in the various stages of alliance development. Design/methodology/approach – The three kinds of learning in alliances are described – namely, content, partner‐specific, and alliance management – and...