Showing 1 - 10 of 51
Examines the characteristics of firms which undertake exporting under their own volition and in the absence of external stimuli. In this context, internally‐induced export initiation is viewed as an innovative behaviour. The classification scheme employed in this study has a high degree of...
Persistent link: https://www.econbiz.de/10014827647
Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long‐term competitive advantage in global markets. Export development and performance are dependent on the acquisition and utilization of...
Persistent link: https://www.econbiz.de/10014827206
Purpose – State capitalism is an economic model that relies on the role of a strong central government to support chosen firms and industries with subsidies, tax benefits and other advantages to which non-favored firms or industries do not have access (Bremmer, 2010). From an economic...
Persistent link: https://www.econbiz.de/10014788438
Persistent link: https://www.econbiz.de/10011588145
This article discusses the role of information in the export development process and identifies some recent findings regarding the utilisation of export information sources. Propositions regarding patterns of information acquisition and the perceived utility of the input are then examined using...
Persistent link: https://www.econbiz.de/10014827833
There is a lack of global focus in much of the international business and marketing literature. Most researchers have a low propensity to undertake studies outside the North American/European mainstream and it is difficult to judge the robustness of important theoretical frameworks on a global...
Persistent link: https://www.econbiz.de/10014828005
The strategic behaviour of international advertising agencies is studied using Yip's global strategy framework. In most cases, firms seek broad international engagement to leverage agency advantage; the development of uniform international management systems has a high priority; and "responsive"...
Persistent link: https://www.econbiz.de/10009213243
The relationship between cultural and social elements in Japan and the presence and maintenance of trade barriers is examined. The European Community and the US had $23 billion and $60 billion deficits with Japan in 1988, respectively. In particular, the US has experienced a trade deficit with...
Persistent link: https://www.econbiz.de/10014722971
Report on the findings of two studies—one German/Swiss, the other US‐conducted among advertising/marketing leaders into the prominent role of consumer activist groups. Presents views on these groups and the future direction of their regulatory efforts. Reveals that these organizations are...
Persistent link: https://www.econbiz.de/10014724924
Purpose: The purpose of this paper is to present an overview of the intersection of research into international marketing (IM) and the internet, seeking areas where knowledge is developing, and where further research is required. Design/methodology/approach: The study utilizes an integrative...
Persistent link: https://www.econbiz.de/10012186047