"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic...

In this chapter, we describe how time series analysis can often provide better insight than prior year data for predicting the total impact of an atypical event – including (1) taking into account other atypical events, (2) determining if the impact lasted greater than one season, and (3)...