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Maladaptive consumption conceptual identification model
Raghubir, Priya - In: Maladaptive Consumer Behavior : Theory, Research, and …, (pp. 299-327). 2024
Persistent link: https://www.econbiz.de/10015066168
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Valuing new currencies : a framework for future research
Raghubir, Priya - In: New directions in behavioral pricing research, (pp. 1-28). 2024
Persistent link: https://www.econbiz.de/10014635447
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Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia; Yang, Sha; Lu, Xianghua; Park, C. Whan - In: Journal of marketing 82 (2018) 4, pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
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Managing the crowds : the effect of prize guarantees and in-process feedback on participation in crowdsourcing contests
Jian, Lian; Yang, Sha; Ba, Sulin; Lu, Li; Jiang, Li Crystal - In: Management information systems : mis quarterly 43 (2019) 1, pp. 97-112
Persistent link: https://www.econbiz.de/10011999809
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Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie; Yang, Sha - In: Marketing science 36 (2017) 6, pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
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Understanding the impact of in-process promotional messages : an application to online auctions
Ducarroz, Caroline; Yang, Sha; Greenleaf, Eric A. - In: Journal of marketing 80 (2016) 2, pp. 80-100
Persistent link: https://www.econbiz.de/10011458674
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Understanding the social learning effect in contagious switching behavior
Hu, Mantian; Yang, Sha; Xu, Daniel Yi - In: Management science : journal of the Institute for … 65 (2019) 10, pp. 4771-4794
Persistent link: https://www.econbiz.de/10012118124
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Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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A dynamic model of player level-progression decisions in online gaming
Zhao, Yi; Yang, Sha; Shum, Matthew; Dutta, Shantanu - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8062-8082
Persistent link: https://www.econbiz.de/10014279948
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Differential effects of multidimensional review evaluations on product sales for mainstream vs. Niche products
Zheng, Xin; Cao, Jisu; Hong, Yili; Yang, Sha; Ren, Xingyao - In: MIS quarterly 47 (2023) 2, pp. 833-856
Persistent link: https://www.econbiz.de/10014422531