Gender markers provide syntactic structure and a categorization schema to language. Brand name gender is a function of both formal, structural aspects of the brand name and semantic properties of the brand's product class. In the formal gender system of Spanish, consistent formal gender marking...

We develop a four-factor conceptual framework to explain how information presented in comics differs from other media and therefore is processed differently. The unique ability of sequential art to manipulate time, prompt the reader for closure, utilize abstractions, and combine words and...