Great numbers of small European and US firms are trying to penetrate foreign markets. Misunderstood requirements and poorly investigated information typically cause missed opportunities and failures. Without the ability to recognize and utilize competitive information in a timely manner, the...

This article deals basically with the dynamic environment of today’s businesses. Despite all of the efforts a company puts forth to scan the environmental issues, crises can occur and have to be managed. We have first reviewed several crises in businesses during the recent times, to define and...

As customer satisfaction is gaining the highest priority among the interest of corporate America′s constituent groups and the economy becomes service‐oriented, more jobs than ever before require customer contacts. Investigates the relationship between employee satisfaction, job tension, role...

Purpose – This paper aims to present The Key as a very valuable interactive foundation for effective conflict management in international trade negotiations. The Key, as used in this analysis, is reflected in the nature of the thoughts and feelings (commensurate with attitudes) generated by a...

The marketplace for virtually all product categories has become a competitive international arena during the past four decades. The marketing practices involved with products in the international marketplace have also taken on an increased multinational perspective and evolutionary...

Examines over the period from 1975 to 2000 the attitudes of Finnish consumers toward the products and associated marketing practices of Japan in comparison to those the United States. Concludes that, although there are significant differences between the attitudes of consumers toward the...

Presents a longitudinal study examining the attitudes of consumers toward the products and associated marketing practices of England, France, Germany and the USA. Covers the period from 1975‐2000. Concludes that there is a significant difference in the attitudes of consumers with regard to the...

The past two decades have been characterized as a time of merger mania. Unprecedented numbers of consolidations have occurred. Paradoxically these mergers have typically failed to achieve the targeted results. From a general point of view, the financial track record of recent mergers is, in...

This article focuses on a paradigm of ten key steps for successful decision making in export marketing for the European business firm. These ten steps are: analyze market opportunity; assess product potential; establish market entry mode; make a firm commitment; allocate necessary resources;...

Purpose – The basis of global business operations in the twenty‐first century is knowledge. The Hindu scriptural reference, the Bhagavad Gita , interpreted as “Celestial Song” or “Song of God,” is quickly becoming a critical resource in this relatively new paradigm. This paper aims...