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My reflections on publishing in Journal of Marketing
Kumar, V. - In: Journal of marketing 80 (2016) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011507435
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Transformative marketing : the next 20 years
Kumar, V. - In: Journal of marketing 82 (2018) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10011880511
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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The role of university research centers in promoting research
Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 453-458
Persistent link: https://www.econbiz.de/10011737446
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Introduction : is customer satisfaction (ir)relevant as a metric
Kumar, V. - In: Journal of marketing 80 (2016) 5, pp. 108-109
Persistent link: https://www.econbiz.de/10011591208
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A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
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Customer engagement and marketing practice
Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019
Persistent link: https://www.econbiz.de/10013163341
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Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas - In: Handbook on cross-cultural marketing, (pp. 65-81). 2020
Persistent link: https://www.econbiz.de/10013459434
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Special Issue : Transformative Marketing and Operations Management
Kumar, V.; Kumar, Subodha; Leone, Robert P. - In: Production and Operations Management 29 (2021) 12, pp. 2879-2881
Persistent link: https://www.econbiz.de/10012538535
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Special Issue : Transformative Marketing and Operations Management
Kumar, V.; Kumar, Subodha; Leone, Robert P. - In: Production and Operations Management 30 (2021) 2, pp. 606-608
Persistent link: https://www.econbiz.de/10012538564