Nagar, Venky; Rajan, Madhav V. - In: Management Science 51 (2005) 6, pp. 904-919
Arguing that GAAP is ill suited for estimating the future profitability of intangibles, the accounting literature (e.g., Kaplan and Norton 1996, Lev 2001) has recently proposed alternative measurement models. These models view intangibles as composed of a set of fundamental business activities...