This article seeks to show that brands and branding are as old as known civilisation. We derive evidence of branding, in various forms, from historical periods beginning 2250 BC in the Indus Valley, through to 300 BC in Greece. This evidence is compared with modern research directed toward...

Purpose: Many studies have investigated consumers’ loyalty to businesses situated in the local area, in the community, the region or in the same country. However, the effect of loyalty to the state in which the consumer resides has received little attention. This paper aims to propose the...

According to conventional economic theory, countries tend to converge in economic and technological terms towards the leader. More recently, empirical approaches by economic historians (Abramovitz, Landes, Madison, Reinert) have found that while some countries are catching up, others are falling...

Chapter 1: The Entrepreneurial Vision Imperative -- Chapter 2. Understanding Entrepreneurial Vision -- Chapter 3. The motivational roots of entrepreneurial vision -- Chapter 4. Measuring Entrepreneurial Motivation -- Chapter 5. Vision Frameworks based on Motivation -- Chapter 6. Creating Context...

Purpose – This paper aims to interview a senior scholar to get their perspectives on the field, it’s history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – The interview reflects the changes in business schools over the...

Purpose – This paper aims to present an interview of a senior scholar to get their perspectives on the field, its history and future. Design/methodology/approach – A semi-structured in-depth interview was conducted. Findings – It is one person’s person views, albeit, a person with very...