This study proposed a new LCC (life cycle cost) methodology with the risk expenditure taken into account for comparative evaluation of offshore process options at their conceptual design stage. The risk expenditure consisted of the failure risk expenditure and the accident risk expenditure. The...

The notion that individuals have an internal reference price against which they compare observed prices is well supported by several psychological theories. Empirically, several papers in the marketing literature, employing scanner panel data, have modeled the impact of reference prices on brand...

This study proposes a new concept called the cascade Rankine cycle, which recovers LNG (liquefied natural gas) cold energy for power generation, optimizes the cycle by investigating the effects of key parameters on its performance, and compares its thermal efficiency, exergy efficiency and...

The thermal efficiency of a reheating furnace was predicted by considering radiative heat transfer to the slabs and the furnace wall. The entire furnace was divided into fourteen sub-zones, and each sub-zone was assumed to be homogeneous in temperature distribution with one medium temperature...

Republic of Korea is the ninth largest CO2 emission country in 2009 according to the International Energy Agency (IEA). To mitigate the effect of CO2 on the climate change and global warming, Korea should reduce the anthropogenic CO2 emissions from sources such as power plants and iron works....

A recently enforced international regulation states that a crude oil tanker must have on board and implement a volatile organic compounds (VOCs) management plan that is approved by the administration. There are few thorough investigations that have simultaneously considered the various aspects...

Purpose: This study was conducted to examine the effect of co-branding, a brand partnership tactic involving two or more brands, on consumer behavior within the sport industry. As such, the primary aim was to examine differences regarding consumers' perceptions of self-image congruence and...

Consumer values and the perceived attributes of a product elicit consumptive behaviors. The purpose of this study was twofold: (a) to test the psychometric properties of three scales (MVS; Richins & Dawson, 1992; PRS, Richins, 1994; PERVAL scale, Sweeney & Soutar, 2001) that measure consumer values and...

Purpose Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals in the context of sport is scarce. To broaden our understanding of the cultural impact of values and goals on...