Information technology companies are having to broaden their overall strategic view in deference to the premise that it is better to be market‐driven than technology‐led. Cost and technical performance are o longer the only considerations, as quality and service now demand equal recognition....

Management thinking has seen organisations group product development activities in a number of ways in the quest to improve performance. The implementation of multi‐disciplinary teams has been recognised as a means of rapidly improving the way product development activities are managed....