Yasin, Mahmoud; Alavi, Jafar; Sobral, Filipe; Lisboa, João - In: International Journal of Contemporary Hospitality Management 15 (2003) 4, pp. 221-225
The growth in the global tourism market place presents many countries with great opportunities to capitalize on their natural competitive advantages. However, achieving the economic potential of global tourism remains elusive for many countries, despite their natural advantages. In this context,...