Chen, Ying-Hueih; Hsu, I-Chieh; Lin, Chia-Chen - In: Journal of Business Research 63 (2010) 9-10, pp. 1007-1014
Prior studies investigate factors that affect consumer preferences in online shopping websites. However, prior studies, due to their methodological limitations, do not thoroughly investigate consumer preference structures that reflect the relative importance of attributes and features of...