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The effect of competition mind-set on persuasion : mediation role of processing style

Kim, Yeung-Jo - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 3, pp. 633-643

Purpose: The purpose of this paper is to examine the effect of a competition mind-set on persuasion. Specifically, this research examined the effect of a fit between a competition mind-set and messages on the persuasive effectiveness. Design/methodology/approach: Participants were randomly...

Persistent link: https://www.econbiz.de/10012184272

Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence

Kim, Yeung-Jo; Na, June-Hee - In: International Journal of Sports Marketing and Sponsorship 8 (2007) 4, pp. 23-33

This research addresses how the fit between celebrity athlete endorsers and the endorsed products may influence product attitudes. The findings reveal that participants evaluated an endorsed product more favourably when the fit between the celebrity athlete endorser and the endorsed product was...

Persistent link: https://www.econbiz.de/10014811506

Mediation analysis revisited : practical suggestions for addressing common deficiencies

Kim, Jungkeun; Hwang, Euejung; Phillips, Megan; Jang, Sungha - In: Australasian marketing journal 26 (2018) 1, pp. 59-64

Persistent link: https://www.econbiz.de/10011880465

Position effects of menu item displays in consumer choices : comparisons of horizontal versus vertical displays

Kim, Jungkeun; Hwang, Euejung; Park, Jooyoung; Lee, Jacob C. - In: The Cornell hospitality quarterly 60 (2019) 2, pp. 116-124

Persistent link: https://www.econbiz.de/10012001699

Effects of physical cleansing on subsequent unhealthy eating

Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176

Persistent link: https://www.econbiz.de/10011876250

The effect of industry-specialist auditors on SEO underpricing before and after the global financial crisis

Kwon, Soo Young; Park, Jongwon; Yu, Jaeyoon - In: Auditing : a journal of practice & theory 37 (2018) 1, pp. 89-113

Persistent link: https://www.econbiz.de/10011859004

The impact of audit committee financial expertise on management discussion and analysis (MD&A) tone

Lee, Jaywon; Park, Jongwon - In: The European accounting review 28 (2019) 1, pp. 129-150

Persistent link: https://www.econbiz.de/10012195242

Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus

Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150

Persistent link: https://www.econbiz.de/10012016495

More buzz, more vibes : Impact of social media on concert distribution

Cho, Daegon; Hwang, Youngdeok; Park, Jongwon - In: Journal of economic behavior & organization : JEBO 156 (2018), pp. 103-113

Persistent link: https://www.econbiz.de/10012102364

Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited

Kim, Jungkeun; Cui, Yuanyuan; Jang, Sungha; Spence, Mark T. - In: Australasian marketing journal 27 (2019) 2, pp. 126-128

Persistent link: https://www.econbiz.de/10012103252