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Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei; Wang, Weiyue; Zhu, Weichun; Harris, Lloyd C. - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
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Editorial: Taking an indigenous approach to study organizational behavior in China
Zhu, Weichun; He, Hongwei; Law, Kenneth S.; Farh, Jiing-Lih - In: Journal of organizational behavior : OB ; the internat. … 36 (2015) 5, pp. 613-620
Persistent link: https://www.econbiz.de/10011418543
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Brand identity and online self-customisation usefulness perception
He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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The effect of team affective tone on team performance : the roles of team identification and team cooperation
Lin, Chieh-Peng; He, Hongwei; Baruch, Yehuda; Ashforth, … - In: Human resource management 56 (2017) 6, pp. 931-952
Persistent link: https://www.econbiz.de/10011793438
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Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley; Nieroda, Marzena; He, Hongwei; … - In: Journal of business research : JBR 135 (2021), pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
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Motivational analyses of the relationship between negative affectivity and workplace helping behaviors : A Conservation of Resources perspective
Liu, Yongmei; He, Hongwei; Zhu, Weichun - In: Journal of business research : JBR 108 (2020), pp. 362-374
Persistent link: https://www.econbiz.de/10012175400
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The dynamic impacts of shared leadership and the transactive memory system on team performance : a longitudinal study
He, Hongwei; Hu, Yansong - In: Journal of business research : JBR 130 (2021), pp. 14-26
Persistent link: https://www.econbiz.de/10012544760
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What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility?
He, Hongwei; Kim, Sumin; Gustafsson, Anders - In: Journal of business research : JBR 131 (2021), pp. 217-226
Persistent link: https://www.econbiz.de/10012544960
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Cause-related marketing and employee engagement : the roles of admiration, implicit morality beliefs, and moral identity
He, Hongwei; Chao, Melody M.; Zhu, Weichun - In: Journal of business research : JBR 95 (2019), pp. 83-92
Persistent link: https://www.econbiz.de/10011979784