A case of Bovine Spongiform Encephalopathy (BSE) was found on December, 2003 in the United States, which affected offshore and domestic demands for US beef. This study evaluates the effects of the BSE outbreak on the security values of the US agribusiness and food processing firms, using an...

This study analyzed the interaction between message frames and recipients’ prior knowledge. The hypothesis is that less prior consumer knowledge will result in a larger framing effect. That is, if the subjective knowledge of the public is low, then the controversy created by mass media...

This study attempts to show that observed consumption change may not correctly depict consumer opinions and responses towards food safety issues due to the lack of suitable substitutes for foods with controversial safety. If there is no suitable alternative for consumers to alter their eating...

This paper examines how South Korean households responded to an unprecedented boycott campaign against US beef from spring to summer of 2008, and investigates differential responses in relation to households’ characteristics. It was found that beef consumption reduced by 4.8% immediately after...

Volatility in product prices is of considerable interest in the food and agricultural policy arena. Standard deviation (SD) type of measures, including variance and the coefficient of variation, have been commonly used for estimating realized volatility. These methods are relatively simple to...