Purpose – The purpose of this paper is to scrutinize the issues, challenges, and impediments coming in the way of small‐ and medium‐sized enterprises (SMEs) internationalization in small developing nations of South Pacific like Fiji and Samoa. Design/methodology/approach – The paper...

The purpose of this paper is to highlight the benefits of using Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Fiji. The paper comprises of quantitative data, which is comprehensively analysed statistically. Structured questionnaire was used to collect data from...

Purpose – The purpose of this paper is to explore the extent of corruption in India, Fiji and Ethiopia and survey citizen perception of how e‐governance could fight corruption. The main objective is to investigate and explore the potential of e‐governance applications in three countries...

Purpose: This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the...

Purpose: This paper aims to identify factors that influence customers' panic buying behavior during the COVID-19 pandemic. Design/methodology/approach: A self-administered questionnaire was distributed to 357 participants in...

Purpose: This study aims to analyze how various contingencies within the contingency theory influence the entrepreneurial orientation (EO) elements and performance of retail franchisees in a South Pacific Island nation. ...

Purpose: The purpose of this paper is to provide insight into the impact of customer perceived value and its dimensions on customer satisfaction in a developing country, and practical suggestions for marketing strategies. Design/methodology/approach: A cross-sectional survey collected data from...