Market mavens reportedly play important roles in the purchase decisions of other consumers, but this assumption has never been tested empirically. Prior research has profiled mavens and explored their motivations, without ever considering actual referral behaviour. This investigation applies...

Im Direktmarketing lautet die zentrale Frage: Wen bewerbe ich wie, wann und wie oft? Erstaunlicherweise sind bisher weder in der wissenschaftlichen noch in der praxisorientierten Management-Literatur Antworten auf die Teilfragen wann und wie oft zu finden. Ralf Elsner zeigt, dass im...

Operations management aims to match the supply with demand of material flows, whereas corporate finance seeks to match the supply with demand of monetary flows. These two supply–demand matching processes are connected by real investment and revenue management in a “closed-loop” of...

type="main" xml:id="jscm12048-abs-0001" <p>Within the sustainability arena, CO₂ reduction has emerged as a key challenge for manufacturers in the fast-moving consumer goods industry. This goal needs to be balanced against the competitive priorities of cost and responsiveness. Emissions-reducing...</p>

This paper addresses the issue of identifying and assessing risk relevant to production networks. The objective is to create a systematic, comprehensive record of the risks relevant to the planning of car manufacturer’s production networks and to analyze these risks. The paper also discusses...