We applaud the advances in this colloquy and the areas of convergence that are emerging. However, this reply points out that the purported benefits of “bait and switch” found in Hess and Gerstner (1998) are predicated upon (i) only a single component (availability) within the broader domain...

Purpose – The purpose of this article is to present an inside look at the history of a little‐known but interesting initiative in the marketing field, one that involved the infusion of marketing thought into public policy decision‐making in the USA. It aims to trace the interesting tale of...

Purpose – The paper seeks to examine the changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing. Design/methodology/approach – The authors examine and take stock of the changing nature and landscape surrounding the related disciplines of...