Linear programming-based estimation procedures are used in a variety of arenas. Two notable areas are multiattribute utility models (LINMAP) and production frontiers (data envelopment analysis (DEA)). Both LINMAP and DEA have theoretical and managerial advantages. For example, LINMAP treats...

The positioning and pricing of a new brand requires knowledge about the relationship of both demand and cost with potential attribute locations and prices. This paper addresses this problem and illustrates it in the context of the automobile market. Multi-attribute expected utility theory which...

The efficient operation of a salesforce is a critical element in the profitability of many firms. Three factors play key roles: the salesforce's size, its allocation and its productivity. This gives rise to the following questions: can salesforce performance be improved by (1) hiring more...

In recent years there has been a growing stream of literature in marketing and economics that models consumers as Bayesian learners. Such learning behavior is often embedded within a discrete choice framework that is then calibrated on scanner panel data. At the same time, it is now accepted...